Campaigns Overview

Campaigns in Flovoo help you send one message to a group of contacts at once, instead of sending messages separately to each customer.

A campaign uses an approved WhatsApp template and a WhatsApp channel connected to the workspace. You then set the audience you want to reach and follow the sending results after the campaign runs.

When Should I Use Campaigns?

You can use campaigns when you want to reach a group of customers with one message, such as:

• Announcing an update or a new feature.
• Sending an offer or a marketing message.
• Reconnecting with a specific group of customers.
• Sharing information or news with several contacts at the same time.

Campaigns help you send the message to the audience you set, then follow what happened to the messages after sending.

How Do Campaigns Work?

A campaign is built from a few main elements:

Sending Channel

You choose the WhatsApp channel the campaign is sent from. The channels available to you appear when you create the campaign, and you choose the one you want to send from.

WhatsApp Template

A campaign uses an approved WhatsApp template to send the message. After choosing the sending channel, you can choose the right template for the campaign and review how the message looks in the message preview.

To learn more about templates, see What Are WhatsApp Message Templates?.

Audience

After setting up the campaign, you choose the contacts you want to send the message to. You can choose the audience using:

• Filters: To set the contacts you want to reach, and choose the people you want to exclude.
• Saved segment: To use an existing segment, with its matching contacts set at sending time.

To learn more about segments, see Segments.

Delivery Time

The delivery time is set while setting up the campaign. Currently, the available option is Send Now, which sends the campaign as soon as you confirm it.

What Happens After the Campaign Is Sent?

After the campaign is sent, you can go back to the Campaigns page to follow the campaigns you created. The page shows statistics that help you follow message results, such as:

• Queued: Messages waiting in the queue.
• Sent: Messages that were sent.
• Delivered: Messages that were delivered.
• Read: Messages that were read.
• Replied: Messages that were replied to.
• Failed: Messages that were not sent successfully.

You can also open View Insights to see the campaign report with its performance and recipient details.

To learn what each status means and how to read the report, see Campaign Statuses and Reports.

What Do You Need Before Creating a Campaign?

Before you start, you need:

• A WhatsApp channel available for sending.
• An approved WhatsApp template to use in the campaign.
• The audience you want to reach, using filters or a saved segment.
• A completed WhatsApp account setup and the payment method required for sending.

Once these are ready, you can start from New Campaign and create your campaign.

To learn the steps to create a campaign in detail, see Create a Campaign.

What Will You Find on the Campaigns Page?

The Campaigns page shows the campaigns that were created, with information that helps you follow each campaign, such as:

• Campaign name.
• Sending channel.
• Audience or segment used.
• Campaign creator.
• Number of recipients.
• Campaign status.
• Sending time.
• Delivery results.
• View Insights to see the campaign report.
• Actions to run the actions available on the campaign.

You can also use search and filters to find the campaigns you are looking for easily.

Frequently Asked Questions