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Campaign Statuses and Reports

Flovoo shows each campaign's status and message results, from messages in the queue to messages that were replied to or failed. This article explains what each status means, how to read the campaign report from View Insights, what to do when a campaign is paused or fails, and how to resume it.

4 min readBy the Flovoo team

Flovoo helps you follow each campaign after sending it, and know how many messages were delivered, read, and replied to, instead of guessing.

The Campaigns page shows each campaign's status and results at a glance, while the campaign report shows the full details down to each recipient. If a campaign stops because of a problem, Flovoo shows you the reason and how to resume.

Campaign Statuses

Each campaign's status appears in the Status column on the Campaigns page:

  • In Progress: Sending is still running, and there are recipients in the queue.
  • Sent: Sending has fully finished, even if some messages failed.
  • Paused: Sending stopped temporarily because of a channel problem, and the remaining recipients were kept.
  • Failed: Sending finished without any message succeeding.

Message Results

The cards at the top of the Campaigns page show the total results of the visible campaigns, and change with search and filters:

  • Queued: Messages waiting to be sent.
  • Sent: Messages that left Flovoo and were accepted by the channel.
  • Delivered: Messages that reached the recipient's device.
  • Read: Messages the recipient opened.
  • Replied: Messages the recipient replied to.
  • Failed: Messages that were not sent or were rejected by the channel.

Results are counted cumulatively. For example, a recipient who replied to the message is also counted in Sent, Delivered, and Read.

The Delivery column in the table shows each campaign's results, and you can hover over it to see the details.

Search and Filter

Use search by campaign name, the Channel filter to show a specific channel's campaigns, and the Status filter to show campaigns by status.

The Campaign Report

To open a campaign report, click View Insights in the campaign row. The report shows:

  • Campaign Statistics: The number of messages at each stage for this campaign.
  • Overview: The channel, segment, template, and sending time.
  • Delivery Funnel: The share of each result out of total recipients, such as the delivery rate and read rate.
  • Recipients: A table of every recipient, with their message status and the time of sending, delivery, reading, and reply.

In the recipients table, you can search by name or number, filter recipients by status, and click Open chat to open the chat with the recipient directly.

For example, if you send a campaign to 100 recipients and the message reaches 85 of them, the delivery rate shows 85%.

If the Campaign Is Paused

A campaign stops and shows the Paused status when a problem affects the whole channel, such as an expired connection, a restricted WhatsApp Business account, or a payment problem. In this case, sending stops right away, and the remaining recipients are kept.

Flovoo shows the pause reason, the error message from Meta, and the right action to fix the problem, such as:

  • Reconnect Channel: To reconnect the channel from the Channels page.
  • Open Meta Business Manager: To fix account or payment problems in Meta.
  • Contact Support: To contact the support team.

To learn more about reconnecting channels, see Manage Channels.

Resume the Campaign

After fixing the problem, to resume sending:

  1. Click the ⋯ menu in the campaign row.
  2. Select Resume.

Flovoo continues sending to the remaining recipients only, and does not resend to recipients processed before the pause. If the problem continues, the campaign pauses again and shows the latest error.

If the Campaign Fails

When a campaign shows the Failed status, click the ⋯ menu in its row, and select:

  • Preview & Retry: To retry sending to the recipients whose messages failed.
  • Delete: To delete the campaign.

View Insights does not appear for failed campaigns, because there are no delivery results to show.

Edit the Campaign Name

You can edit the name of any campaign from the ⋯ menu, then Edit. The name is up to 100 characters, and must not match another campaign's name.

To learn more about creating campaigns, see Campaigns Overview.

Frequently Asked Questions

Does the Sent status mean all messages were delivered?
No. It means sending has finished, even if some messages failed.
Why does the same recipient appear in Sent, Delivered, and Read?
Because results are counted cumulatively, so a recipient is counted in every stage their message reached.
Why was my campaign paused?
Because of a problem affecting the whole channel, such as an expired connection, a restricted account, or a payment problem. Flovoo shows the reason and the right action.
Does resuming a campaign resend to recipients who already received the message?
No. Flovoo continues sending to the remaining recipients only.
How do I know why a message failed for a specific recipient?
Open the campaign report, and hover over the Failed status next to the recipient.
Can I delete a campaign?
Yes. You can delete campaigns with the Failed status only, from the ⋯ menu.

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