Managing WhatsApp Message Templates in Flovoo

Overview

WhatsApp Message Templates allow businesses to start conversations with customers outside the 24-hour customer service window and send pre-approved messages through WhatsApp.

Flovoo provides a complete template management experience, allowing you to create, review, manage, sync, and send WhatsApp templates directly from the platform.

Create a Message Template

Only Owners and Admins can create and manage templates.

Step 1: Open Templates

1. Go to Settings → WhatsApp Manager → WhatsApp Templates
2. Click + Add Template

Step 2: Select a WABA Account

Choose the WhatsApp Business Account (WABA) where the template will be created, then click Continue.

Step 3: Fill Basic Information

Step 3: Fill Basic Information

Display Name

An internal name used within Flovoo to help your team identify the template.

This name is not submitted to Meta.

WA Template Name

The template identifier submitted to Meta.

Requirements:

• Lowercase letters only
• Numbers allowed
• Underscores allowed
• Must be unique within the selected WABA account

Example:

order_confirmation

Category

Choose one of the following categories:

• Marketing
• Utility

Language

Select the language that matches the template content.

Step 4: Build the Message

Use the template builder to create your message. A live WhatsApp preview updates in real time.

Header (Optional)

Choose one of the following header types:

Body (Required)

The main template message.

Requirements:

• Up to 1024 characters
• Supports dynamic variables

Example:

Hello #{{1}},
Your order #{{2}} has been shipped and is expected to arrive on #{{3}}.

Footer (Optional)

Additional information displayed below the message.

Requirements:

• Up to 60 characters
• Variables are not supported

Buttons (Optional)

Buttons appear below the message and allow customers to take action directly from WhatsApp.

Call-to-Action (CTA)

CTA buttons allow customers to perform an action directly from WhatsApp.

You can create the following CTA button types:

URL

Directs customers to a website or web page.

• Button label: maximum 40 characters
• URL: maximum 2000 characters

Example:

Visit Website

https://example.com

Dynamic URLs

URLs can include a variable at the end of the URL.

Example:

https://example.com/order/#{{1}}

Phone Number CTA

Phone CTA buttons allow customers to call a phone number directly from WhatsApp.

Requirements:

• Button label: maximum 40 characters
• A valid phone number including country code

Example:

Button label:

Call Us

Phone number:

+201234567890

Quick Reply Buttons

Quick Reply buttons allow customers to respond using predefined responses.

Requirements:

• Button label: maximum 40 characters

Examples:

Yes
No
Contact Support

Button Limits

• Maximum 2 URL buttons per template.
• Maximum 1 Phone Number button per template.
• Maximum 10 buttons in total across all button types.

Live Preview

The builder includes a WhatsApp-style preview panel.

The preview updates automatically whenever you modify:

• Header content
• Body content
• Footer content
• Variables
• Buttons

Save as Draft

Templates can be saved as drafts without being submitted to Meta.

Draft templates:

• Are stored within Flovoo
• Appear immediately in the Templates list
• Can be edited later
• Can be submitted for approval at any time

Submit a Template for Approval

When your template is ready:

1. Click Submit for Approval
2. Flovoo submits the template to Meta
3. The template status changes to In Review
4. Meta reviews the template

Send a Template

Approved templates can be sent directly from conversations.

Step 1: Select a Template

1. Open a conversation
2. Click the WhatsApp Template icon
3. Search or browse available templates
4. Select the template you want to send

Step 2: Complete Template Values

If the template contains variables or media:

• Upload the required media file
• Enter values for all variables
• Review the live preview

Step 3: Send

Click Send Template to deliver the message.

WhatsApp Templates Page Overview

The WhatsApp Templates page under Settings → WhatsApp Templates displays all templates across your connected WhatsApp Business Accounts in a single table.

The following table describes what each column represents:

Template Statuses

Once submitted, Meta assigns a status to your template. Statuses are automatically synced — the table below describes all possible statuses in Flovoo:

Template Quality Rating

The quality rating reflects how customers have responded to a template, based on feedback signals in a rolling 24-hour window. It is displayed for templates with an Approved, Flagged, Paused, or Disabled status.

If Your Template Gets Rejected

Common reasons:

• Formatting issues
• Policy violations
• Incorrect category
• Spammy or inappropriate content

Fix it

1. Check the rejection reason
2. Click Edit & Resubmit
3. Update the template
4. Submit again

Edit a Template

1. Go to Settings → WhatsApp Templates
2. Open the 3-dot menu
3. Select Edit Template or Edit & Resubmit
4. Submit again

Limitations

• You cannot edit the template name, category, or language after submission.
• Templates that are under review (In Review) cannot be edited.
• Editing a template will require resubmitting it for approval.
• Once edited, the template will return to In Review until approved again.

Duplicate a Template

1. Locate the Approved template
2. Click the 3-dot Actions menu → Duplicate
3. The template builder will open with the original content
4. Update the template as needed (Template Name must be unique)
5. Click Submit for Approval or Save as Draft

Delete a Template

1. Locate the template you want to delete
2. Open the 3-dot menu
3. Click Delete

Sync Templates

Flovoo automatically synchronizes template information with Meta.

You can manually refresh template data by clicking Sync on the WhatsApp Templates page.

A successful sync updates:

• Template statuses
• Quality ratings
• Last Synced timestamp

Frequently Asked Questions

Why is my template taking a long time to be approved?

Template approval usually takes up to 24 hours. Delays can happen depending on the content.

If your template has been In Review for more than 24 hours, check if it was rejected and review the reason in the Templates list.

Why did I get "Message undeliverable"?

The contact cannot receive WhatsApp messages.

Common reasons:

• The number is not registered on WhatsApp
• The user hasn’t accepted the latest WhatsApp terms
• The app is outdated

Try another channel or ask the contact to update WhatsApp.