Track Customers from Click to WhatsApp Ads (CTWA)
Learn how to identify which Click to WhatsApp ad each customer came from directly inside Flovoo.
1 min readBy the Flovoo team
Overview
If you're running Click to WhatsApp (CTWA) Ads on Meta, Flovoo automatically tracks the source of each conversation and shows you which ad brought the customer to your business.
When a customer starts a WhatsApp conversation through a CTWA ad, Flovoo retrieves the available ad information from Meta and displays it within the conversation and the contact profile, making it easy to understand where your leads are coming from.
Where can I view CTWA information?
· The conversation view
· The contact profile
| Field | Description |
| Campaign | The campaign associated with the ad |
| Ad Set | The ad set the customer came from |
| Ad | The specific ad that initiated the conversation |
| Ad ID | The unique Meta ad identifier (when available) |
How does it work?
1. A customer clicks on your Click to WhatsApp ad.
2. They start a WhatsApp conversation with your business.
3. Flovoo receives the conversation.
4. The platform automatically associates the conversation with its originating ad.
5. The ad details are displayed inside Flovoo for future reference and reporting.
Why is this useful?
· Identify the source of every lead automatically.
· Measure the performance of WhatsApp advertising campaigns.
· Give sales agents more context before engaging with customers.
· Make better marketing decisions based on real campaign data.
Note
This feature works only for conversations initiated through Click to WhatsApp (CTWA) Ads and relies on the information provided by Meta. If Meta does not send ad attribution data, Flovoo will not be able to display it.
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