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WhatsApp Business App Quick Start (Without App Access)

Connect your WhatsApp Business API account to Flovoo via Meta to start messaging your customers.

6 min readBy the Flovoo team

WhatsApp Business Platform (API) Overview

WhatsApp Business Platform (API) is designed for medium to large businesses that need to manage customer conversations at scale, across multiple agents and teams. Unlike the standard WhatsApp Business App, the API does not come with a built-in messaging interface.

Flovoo solves this by providing a ready-to-use platform where you can connect your WhatsApp API account and start managing conversations immediately.

Note: WhatsApp API is not free. Charges apply based on the number of conversations. Learn more about WhatsApp Pricing.

Pre-requisites

Before connecting WhatsApp Business Platform (API) to Flovoo, make sure you have the following ready:

  • A Flovoo Account You need an active Flovoo account to access the connection flow.
  • A Phone Number You have three options:

    • Use your own number — Must be valid and able to receive SMS or a phone call for OTP verification. If your number is currently registered on WhatsApp Personal or WhatsApp Business App, you must delete the account first.
    • Use a Meta Virtual Number — Select "Use a display name only" during setup to receive a free virtual number from Meta. No OTP required.
    • Add a number later — Not recommended. Selecting this option will prevent the channel from being fully connected.
  • Your phone number must not be from any of these restricted countries:

    • Crimea (+7978)
    • Cuba (+53)
    • Iran (+98)
    • North Korea (+850)
    • Syria (+963)

A Meta Business Manager (MBM) Required to sign up for a WhatsApp Business Platform account. If you don't have one, you can create it during the setup process.

  • Make sure your business complies with WhatsApp Business Messaging Policy.
  • Ensure you have Admin access in your MBM.
  • Your MBM must have a valid website (viewable, belongs to your business, has a matching domain and email, and displays your company name or logo).

Connecting WhatsApp Business Platform (API) to Flovoo

  1. Open the Apps Page

    In Flovoo, navigate to the Apps icon in the left sidebar > select Apps from the sub-sidebar.

Flovoo Apps page listing the available channels: WhatsApp Business API with and without app access, WhatsApp Lite, Facebook Messenger, Instagram, Website Widget, and TikTok, WhatsApp Calling API and SMS marked coming soon.

2. Select WhatsApp Business API (Without App Access)

From the Apps page, locate the WhatsApp Business API (Without App Access) card and click Connect.

The same Flovoo Apps page showing the channel cards, each with a Connect button.

3.Log in to Facebook

A Facebook login popup will appear. Enter your Facebook account credentials and click Log in.

A Facebook login window opened over the Flovoo Apps page, asking for an email address and password.

4. Click Continue to grant Flovoo permissions to manage your WhatsApp Business account.

A Facebook Login for Business dialog titled "Seamlessly connect your account to Flovoo Platform", listing what the connection allows and offering Cancel and Continue buttons.

5. Select an existing Business Portfolio and WhatsApp Business Account > Click Next.

The Facebook Login for Business step "Select the business assets to share with Flovoo Platform", with dropdowns for the business portfolio and the WhatsApp Business account, and Back and Next buttons.

If you do not have a Meta Business Portfolio or a WhatsApp Business Account, you can create them:

  • Under Business portfolio, select Create a business portfolio.
  • Under WhatsApp Business Account, select Create a WhatsApp Business account.
  • Click Next.
  • The following steps will show you how to create a new Meta Business portfolio and WhatsApp Business Account in the same sign-up flow.
  • After creating your Meta Business portfolio and WhatsApp Business Account ,continue to the next step to Add your WhatsApp phone number.

6. To add your WhatsApp phone number, select one of the following options:

  • Use a display name only — to receive a free Virtual Phone Number from Meta.
  • Use a new or existing WhatsApp number — to connect your own number.

[Screenshot: Add phone number options]

7. If you selected Use a new or existing WhatsApp number, verify your number with the OTP sent via SMS or phone call > Click Next.

8. Review what you'll share with Flovoo > Click Confirm.

[Screenshot: Review permissions screen]

9. Click Finish.

[Screenshot: Success screen — "Your account is connected to Flovoo"]

🎉 Congratulations! You have successfully connected your WhatsApp Business Platform (API) channel to Flovoo.


Send a Test Message

Once your channel is connected, you can send a test message to verify everything is working:

  1. Navigate to Channels & Apps > Channels in Flovoo. Locate your WhatsApp channel and click the link icon next to your phone number — this will open your WhatsApp chat link directly.

    Flovoo Channels page with an empty state saying "No channels connected" and a Connect channel button.
  2. Send a test message from WhatsApp.
  3. Navigate to Chats in Flovoo to view and reply to the message.
Flovoo Chats page with an empty state saying "No conversations yet" and an Add channel button.

FAQ & Troubleshooting

How do I disconnect my WhatsApp Business Platform (API) from Flovoo?

Step 1: Go to Channels & Apps > Channels in Flovoo. Click the ... menu next to your WhatsApp channel > select Disconnect channel.

Step 2: Go to Meta Business Settings > WhatsApp Accounts > WhatsApp Manager > remove Flovoo as a partner.

What happens after I disconnect?

  • Messaging through Flovoo stops immediately.
  • Your message history remains in your Flovoo workspace unless manually deleted.
  • Removing Flovoo as a partner does not delete your WABA or phone number.
  • If you plan to migrate to another provider, you can do so directly through Meta's migration process.

What's Next?

Your WhatsApp Business Platform (API) channel is now connected. You're ready to start receiving and managing customer conversations on Flovoo.